Hormozis AI-First-Playbook: Workflows statt Headcount, BYOA statt Titleismus

Haupterkenntnis: Wer jetzt nicht aufhört, in Rollen zu denken, und stattdessen Workflows + Agenten aufbaut, verliert langfristig gegen Startups, die von Tag 1 AI-first sind – unabhängig von Branche oder Unternehmensgröße.

Creator: Alex Hormozi
Branche: Business
Bereich: Strategie

Tags: ai-first, automatisierung, workflows, agenten, byoa, unternehmensfuehrung, zukunft-der-arbeit, skalierung

Kurzbeschreibung

Alex Hormozi legt dar, warum AI nicht optional ist und wie Unternehmer und Angestellte jetzt konkret umdenken müssen – von Rollen hin zu Workflows und von Headcount hin zu Agenten.

Langbeschreibung

Hormozi argumentiert, dass AI nie schlechter sein wird als heute und deshalb das Erlernen und Einsetzen von AI-Tools die oberste Priorität für jeden sein sollte – ob Unternehmer, Freelancer oder Angestellter. Der zentrale Shift: weg von rollenbasiertem Denken (ich brauche einen Editor) hin zu workflowbasiertem Denken (welche 5 Aufgaben macht ein Editor, und welche davon kann ein Agent übernehmen?). Er beschreibt das Konzept BYOA (Bring Your Own Agent) als die Zukunft des Arbeitsmarkts, bei der einzelne Personen mit AI-Agenten die Leistung ganzer Abteilungen erbringen können. Zusätzlich skizziert er eine Barbell-Strategie für die Zukunft: maximale AI-Integration auf der einen Seite, Investments in zeitlose Bereiche (Gesundheit, Entertainment, Wohnen, Ernährung) auf der anderen.

Stichpunkte

• AI wird nie wieder schlechter sein als heute – Lernen ist die höchste Priorität
• Shift von Rollen-Denken zu Workflow-Denken: Was tut diese Person konkret in 10 Schritten?
• BYOA (Bring Your Own Agent): Eine Person kann mit Agenten eine ganze Abteilung ersetzen
• Operativer Hebel steigt dramatisch, wenn Koordinationsaufwand zwischen Menschen sinkt
• AI wie ein Mitarbeiter trainieren: klare Briefings, Feedback-Loops, Beispiele geben
• Wer seine eigene Rolle nicht automatisiert, wird von jemand anderem automatisiert
• Barbell-Strategie: AI-first auf einer Seite, zeitlose Branchen (Health, Entertainment, Food) auf der anderen
• Revenue per Employee in Millionenhöhe ist heute realistisch bei AI-nativen Strukturen
• Menschen plus überlegene Technologie gewinnen immer gegen Menschen mit unterlegener
• BYOA ermöglicht neue Vergütungsmodelle: Cash, Equity oder Contractor-Modelle

Zitate

“AI will never be worse than it is right now.” “Stop thinking in role-based thinking and start thinking in workflow-based thinking.” “If you’re not automating your own job, you are missing the boat.” “It takes about 20 hours to become proficient in any new skill, but people delay the first hour decades.” “Throughout all of human history, humans plus superior technology beat humans with inferior technology.” “The last valuable thing that a human will get paid to do would be to take risk.”

Action Items

1. Schreib heute eine Liste ALLER Aufgaben, die du täglich erledigst – so granular wie möglich (nicht “Ads schalten”, sondern: Kampagnen erstellen, Budgets setzen, Creatives schreiben, Headlines testen etc.).
2. Nimm die erste Aufgabe auf der Liste und gib sie in ein AI-Tool ein: “Hilf mir, diese Aufgabe zu automatisieren.”
3. Wenn du feststeckst: Screenshot machen, in AI hochladen, fragen “Was mache ich jetzt?”
4. Plane ein Wochenende ein, an dem du ausschließlich mit AI-Tools arbeitest – kein Lesen, nur Doing.
5. Für jeden geplanten Hire: Schreib zuerst 5–10 konkrete Aufgaben auf, die diese Person erledigt – und prüfe dann, ob jede einzelne davon in einen Workflow überführt werden kann.
6. Überlege, welche Rolle du in einem BYOA-Modell einnehmen könntest: Welche Agenten müsstest du trainieren, um eine komplette Funktion (z. B. Marketing) für ein Unternehmen zu übernehmen?

Full Transcript

Wake up. AI is here, open claw moment happened over president’s day weekend and it started a month earlier and was already acquired for a billion dollars by open AI. If you’re not paying attention to this, then you will be left behind. That being said, I’m not here to fear longer, I’m here to try and prepare you for what I think is going to be the biggest shift that’s going to happen in Main Street, not just the tech businesses. If you’re still even doubting this at all, this is kind of like news flash for you. Is that AI will never be worse than it is right now. And if you assume any rate of improvement over any reasonable time period, learning how to use AI should become your number one priority, your number two priority, number three priority, and your number 10 priority. And so that’s why in this video, I’m going to share some ways to think about AI and use cases right now that you can deploy two day or by the end of this video to make significant changes in your business or start one or how you work within a larger business, because I’ll show you how to safeguard your role there too, because I think it’s important. This is also for my team. So there’s never been a better time to start an AI first business to disrupt an existing market, because all the people in that existing market are so busy running their business, rather than learning AI and using words like AI first, rather than actually being AI first. And so the advantage that you have if you’re starting out is that you have time, but the thing is is that every single skill you’re able to stack into your ability to use AI is going to give you disproportionate leverage over your competitors. And so having started some companies in this period of time that I’m not as public about, we have companies that revenue per employee we’re talking about in the millions per year per head, because day one we started that way, because as much as people want to say they’re AI first, if you have a big organizational chart of people, it’s very hard one to get people to do stuff that’s new and uncomfortable, which technology typically is, and then also because people aren’t willing to make the hard conversations of saying, hey, we automated away this role. Now what people then think is, oh, well, let’s find something else for Danny to do. The thing is, is that I would encourage you to raise the bar for the whole company and the people who can meet that new bar get to stay and the people who don’t, don’t. And I’m sorry, and I know that’s ugly and that’s harsh, but like, this is reality, right? And like, there was basically, let me play a little thing by Jerome Powell, he just said this I think yesterday, two years ago, about how there was zero jobs growth in the private sector. Effectively, there’s zero net job creation in the private sector. Think about where this is, not the economy’s not doing well, is that people are automating jobs away. All right. Now, again, this video is not to scare you, but this video hopefully at least motivates you to take some action, because I think that it won’t happen and then it will happen very quickly. So in game theory, the most flexible system survives. And so it’s very much like business Darwinism, if you will, which is that you, like, it’s the people who can adapt are the ones who are survived, not the strongest or the smartest people who are the most adaptable. And so that means that when there’s a change in the environment, right now, you have to change, you have to adapt. And learning how to use the tools is the first and best way that you can do it. For those of you who are scared to use AI, first off, get over it. But beyond that, you often risk more by not adopting new technology than by freeing the potential downside that a small percentage of people experience. So some people are like, what about AI safety and all these different things? Like I’m worried that the AI is going to take my credit card and just spend it. Of course, there’s weird head, you know, edge cases where, you know, someone gave to me permissions to an agent and they didn’t have enough guardrails installed. But it’s like saying, I got hacked on the internet, so I should never use the internet again. It’s not good reasoning, right? And so why don’t more people adopt AI? Well, the reason is more like complacency, right? There’s a short term cost that you have to incur in order to learn a new thing, period. So it’s just like training an employee. If you’re thinking to yourself, well, I don’t want to train this employee because it’s going to take me time to do that when I could be doing the work. It’s like, yeah, but as soon as you train them, then they can do the work forever, right? It makes sense to do it. But when you think two short term, which most humans do, then you end up losing to people who can think even a little bit more long term. And I will, I will repeat this tweet that I’ve said before because I think it’s so relevant right now. It takes about 20 hours to become proficient in any new skill, but people delay the first hour decades. And so I promise you, if you take a weekend and say Saturday, Sunday, I’m going to sit in front of this computer and I’m going to figure out how to do that. I’m going to figure out how to get an agent to do something for me, all right? If by the end of the weekend, you haven’t completely built something, but you actually tore the, you tore the wrapper off, you actually got your hands in it. Your understanding of it will increase more than any amount of articles that you can read that are fear-mongering and baiting you in, right? That are just getting a fair of views and impressions. Let’s shift to like what this actually looks like within an organization, whether you’re working at one or you’re leading one or your own one, is that you have to stop thinking and roll-based thinking and start thinking and workflow-based thinking. So let’s break this down tactically. For every hire that you’re considering, you’re going to write down the four to six things or eight things or ten things that that person actually does, does with their hands and their eyes and like in their mouth, does stuff, all right? And then ask whether each of those activities could live inside of a workflow instead of head count. And so the old thinking or the old paradigm is I need a hire an editor. The new thinking or paradigm is what are these five things an editor actually does that creates a video and each one of those things should be a workflow. So let me just give you a visual to kind of drive this home. So let’s say that you have an organization that looks like this, okay? Very simple. Each of these roles has tasks underneath of them or at least they should, right? Of course, they should. But all of these is to organize humans not to organize the inputs and outputs because in an organization, if we were to do something perfectly, we would have it much more like a manufacturing business. Now, what does that mean? Every business that it’s most basic level takes raw inputs, adds some special sauce, and then you get an output that’s more valuable. And so in a service business, it means you take raw talent, you add training and skills or you put multiple of these skills together that when those skills taken in aggregate are worth more than any of the individuals on their own, right? So if you’ve got somebody who knows how to write, somebody’s how to read, somebody’s how to record, somebody’s how to edit, if we’re all that together, all of a sudden you have an advertising agency. And somebody else who can buy adds a great, you have an advertising agency, right? And so, but the thing is, is that this is our organizational structure is to organize communication between humans and hierarchy for decision making. But if you had the same rules from the beginning of how everything should be created, then all of these little dashes that I have underneath of here, which are the tasks that someone does, should just be organized in a linear fashion that then create an output. And so the key is not saying, I’m going to, I’m going to, I’m going to automate away this person. You just have to look at one layer underneath of that and say, what are the 10 things this person does? Let me see if I can just automate this one task and this next task. And if you are that person, if you’re not automating your own job, you are missing the boat here. Like, I was talking to a good friend of mine who is a very good entrepreneur last night and he spun up a division within his company and the sole thesis or mission of that business is to put his much larger business out of business. And so if you’re not thinking about that same level of like, okay, well, I’m going to take 20% of my time to try and put myself out of a job because the thing is, if you don’t adapt, you will eventually be out of a job. The question is whether you’re going to be the one who controls that automation or somebody else well. And so let me talk about what the future of business is going to look like, at least in the medium term, the medium term is going to be B-Y-O-S. So what does that mean? It’s going to be, bring it your own software or B-Y-O-A, bring your own agent or agents. And so when you approach a business, and this means that also there’s going to be tremendous earning power, even at the employee level, which is, you know, a shit on by the gurus of the internet. But if I can approach a business and say, I am your entire marketing department, and so famously, maybe we’ll post it up here, and Thropic has one person in their marketing department. How is that possible? Now, of course, they get tons of PR. There’s other things that I think help them out. But the big point here is that they’ve got one guy who’s doing it, whether that’s just marketing or not, we can be sure that that one person is still doing a ton of stuff. All right? And it’s not really that that person’s doing a ton of stuff. They have automated and created agents that do a lot of that work for them. And so all of a sudden, if you think about the marketing spend that a business would allocate for an entire department, if people get an output, if you can get that output because of agents that you’ve trained on your way of doing things, then you become very valuable. Now, can you do that as a contractor and start an agency around it for sure? Can you do it? Because you want to embed within a company, you got a slice of equity, sure. Can you do it just because you want to get paid more cash? All of these are things that are available to you, but they have never been available until now. Think about what businesses needs in terms of functions and outputs and just erase the titleism that exists in the private market because I do not think it’s going to survive. And so if you are that employer, that entrepreneur and you’re like, okay, well, I want to do this stuff, right? I want to actually like use AI, I want to have agents that do work for me. Where people fall off is that they’re not training AI the way they would train a new employee. They have the house, they have the employee. They have the agent do something and the applicant goes back and it sucks and they’re like, oh, this will never work. Again, I will remind you, this is the worst that will ever be number one. Number two, if you had a brand new employee and then you said, do this task for me. And then they give something back to you, would you immediately fire them? Probably not. You’d be like, oh, I just need to train you more. And if you think, oh, well, AI can’t do what humans can do. I really want to break, I want to destroy this for the people who don’t get it. And if you do get it, then maybe you need to send this to your employees, your team, because this is real. Humans learn the reinforcement, meaning you do a thing, you get an outcome, good or bad. If it’s good, you do more of it, if it’s bad, you do less of it. That’s how humans learn, period. And so when someone says, oh, by the, you know, this person has such good taste, it means that they recognize the pattern, they communicate that pattern, and they were rewarded for doing that. And so they do more and more of it. And so they get better and better at recognizing patterns. Guess what’s really good at recognizing patterns, even better than humans? Computers. Right? And so fundamentally, you train a computer the way you should train a human. The reality is that most people don’t train humans like they should train computers. And as a result, they’re bad at training. But one of the things that if you’ve ever rolled my channel at all, I’m a big believer in thinking through operations, thinking through observable behaviors. Right? And so this has actually been an amazing translation for my skill set into training AI, because if you take all of the emotional words out of it, right, take all of the ephemeral, take all of the, the intangible out of all of your words, charisma, make it lighter, make like all of these words that people use, and just say, like, what do you want to have happen? Which most people do not do because they do not define what good looks like. If you can actually take the time to define what you actually want, rather than expecting the other person to guess and somehow get it right, or how, expect the agent to guess and get it right, which is really what we’re doing, then all of a sudden you’ll be able to be so much better as an AI trainer, which is fundamentally where you’re going to be, so that they can actually do the work that you want them to do and do it at 100 times of speed with no complaints and at 100th of the cost. And so I’ll give you, I’ll give you an example. If you’re like, hey, I want, this is a very simple example because most people can understand this use case, which is like, hey, I want you to write some copy for me, right? So it’s like, hey, write this hemo copy for me. If they write copy and it sounds like AI Slop, it’s usually because you didn’t give anything to it besides right words that are English and correct and make it sound like the internet, which is fundamentally what AI sounds like, it was trained on the internet, right? And so it’s not the best writing. But if you say, hey, here’s 12 rules that you can ever break, and here’s 16 writing samples of mine, and I want you to write only according to this, you’re going to probably get an output that’s probably like five times as good at that. Now, if you repeat that loop a hundred more times, all of a sudden you’ll have an output that’s perfectly trained on the patterns, except with a person, they forget some of the things you said 16 times ago, and it takes them time to go type it or time to go learn that feedback cycle. And those 100 cycles might take you a year and a half with a person, but it can take you 100 minutes with AI. Some of you are not using AI at all. Some of you guys are AI laggards and are like, I don’t need it, no one’s ever going to replace humans, and good for you, I love that for you. It’ll make it easier to beat you, but you know, do you? There are people today that use fax machines. There are people today who still count on their fingers. It doesn’t mean that it makes them more likely to compete. It means that they’re competing and still winning with a disadvantage, which means that they have to be so much better in other arenas, right? And so it’d be like not getting on the internet for your company. Are there companies right now that do not have websites and make money absolutely? Do they make as much as they could? Probably not. And so this is an absolute promise to you. Is that throughout all of human history, humans plus superior technology beat humans with inferior technology. It worked from the stone age to the bronze age, it worked from the bronze age to the iron age, it worked from the iron age to the titanium age, right, or the aluminum, which I think my Aussie say to what you can see it very naturally. And so also, I want to give this as a tiny bit of stress relaxation for you. As long as it is humans plus tools against humans with other tools, then you are still competing in humans. And as long as that game still goes, you should feel endlessly confident. The day that you try to beat the machine, you will lose. And every time we try to say, machines will never beat us at chess, machines will never beat us at go, machines will never beat us at insert X, they always do. Just like autopilot on planes, everyone is very against it. There’s going to be pushback on a lot of AI stuff, but not because of its function, but because of people’s emotions around it. Real quick, I’m going to show you the exact 10-stage roadmap from zero to a hundred million plus that less than one percent of companies finish I’ve now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like? Like what are the symptoms of it when you’re going through it? And then what steps we actually took to graduate and we’ve done this across software, physical products, service businesses, brick and mortar, all of this, and it works. And it’s my gift to you. It’s aptly free. And so the link’s in the description, but you just go acquisition.com/roadmap, just enter your info and it’ll spit it right back to you all free. And now in a world of infinite AI labor and intelligence where the cost of intelligence and labor go to functionally zero, rather the cost of energy. The last valuable thing that a human will get paid to do would be to take risk. And so that is something that you incur, that no one else can really take away from you. Which is why I think like money will exist in the future. It’s just that labor won’t have value and that’s where this gets difficult. So it’ll be more and more difficult to provide value to a marketplace. When you yourself, your labor, your inherent work no longer has value when there’s a robot that has infinite intelligence inside of it. It’s stronger. It’s faster and it works for $\mathrm{2.00.}Itworksforthepriceoftheelectricitythatrunsit.Veryhard.Andthisisagain,nottoscareyou,buttoprepareyouforwhatisgoingtocome.Andsoifyo{u}^{\prime }reonmainstreamrightnowandyouwerethinking,oh,likeeverycompanyisgoingtobecomeatechnologycompany.Youwould{n}^{\prime }tthinkofyourselfasatechnologycompanytoday.Buti{t}^{\prime }slike,well,doyouusesocialmedia?Doyouusetheinternet?Doyouuseemail?Doyouusephone?Theseareallcomponentsoftechnologythatyouintegratedintoyourbusiness.AndIwouldconsiderthisthelastbastionofwherehumansplaythatrole.Now,obviouslyGDPisingrowthtobetterproduct,growthtodomesticproduct.Theamountthatcompanieshavemadeperheadcounthascontinuedtogoout.Ifwelookattheeconomy,whatarethetwofactorsthatdriveoutput?I{t}^{\prime }seducation,akaskillsandtechnology,right?Andsowhenyouhaveinfinitelaborwithinfiniteintelligence,ther{e}^{\prime }sgoingtobeabigexplosioninGDPacrossdomesticproduct.Ther{e}^{\prime }smanymorecompaniesthateverbefore.AndIalsothinkthatwhenmanyrolesaregoingtogetautomatedway,theamountofbusinessesthatwillbloomfromthiswillbehuge.ButIwillnotsaythatIknowandIdo{n}^{\prime }tthinkanyonedoesknow,but{I}^{\prime }dlike,whatarethefewthingsthatIcanbeton,right?Iwouldlike,Ibelieveinabarbellstrategyforapproachingthefuture.Sowhatdoesthatmean?Ononeextreme,thisisthehighriskhighreward.Thisis,IamfullyincorporatingAIandallmystuff.AllmybusinessesaregoingtobeAIfirst,AInative,AIforward.Ihavetobewillingtohavethehardconversationswithteamtogetthemtolevelup.Andiftheydo{n}^{\prime }t,Ihavetobehavetohavetheevenhardconversationthatwenolongerneedthembecausew{e}^{\prime }veautomatedawaytherole.Ihavetobewillingtodothatbecauseguesswhat?Youmightnotbewillingtodothat,butther{e}^{\prime }sgoingtobeastartupthatjustdoes{n}^{\prime }thavetohavethatconversationthatisgoingtoalreadybeautomatingthoserolesandtheywillbeatyou.Tha{t}^{\prime }sthehighriskhighrewardside.Ontheotherside,i{t}^{\prime }swhatarethefewbets,andthisisaJeffBezosframe,whichiswhatarethefewbetsthatIcanmakethatIbelievewo{n}^{\prime }tchange?Whatthingswillabsolutelystillexist?Ibelievethathumanswillstillhavebodies,atleastinthenearandmediumterm.SoIthinkhealthrelatedthingswillabsolutelyexist.Sohealthcare,fitnessrelatedstuff,allthatstuffwasconsumables,foodsupplements,allthatstuffwillstillexist.Ithinkinaworldwherether{e}^{\prime }swaymorerobotsandwaymorework,gettingdoneforhumans,whatwillhumanshave?Ifwelookathumanhistory,wehavemoreofonething,whichisleisureordowntime.Sowhatdowefillourleisureordowntimewith?Entertainment.Ibelieveentertainmentisgoingtoboom.I{t}^{\prime }salreadybig.I{t}^{\prime }sgone.I{t}^{\prime }scontinuedtogrowasapercentageofGDP,andIthinkitwillexplodebecauseIthinkpeoplehavemoretimeontheirhands.Andentertainmentistypicallyverycheap.Andsoifyo{u}^{\prime }reoneoflike,youcanmakeafullmotionpicturenow.Andther{e}^{\prime }sthisperiodoftimewherethepriceshavenotadjustedtothecostbasisassociated.AndsoyoucanmakesomeviralsocialmediavideosandgethugeamountofPRforamoviethatyoumadeentirelywithAIandmake$100 million, $200million.Andthebeautyofthatisi{t}^{\prime }sallmargin.Andyoucanabsolutelydothat.Sowhydo{n}^{\prime }tpeopledoit?Becausepeopleareafraidtotakeaction.Butisthatthere?Absolutely.I^{\prime }llalsogiveyousomethingthatwillmakesomepeopleuncomfortable.I{t}^{\prime }sjustanabsoluterealityofbusinessingeneralisthatifyouactuallyreallywanttoknowwhatthebleedingedgeoflikewha{t}^{\prime }sgoingtohappenwithanythingisintermsoftechasitincorporatesinbusiness,Iknowthisisgoingtosoundalittlebitoffoffputtingforsomepeople.Lookatporn.Whateverpornadoptsfirsteventuallymakesitswaydown.Sowhathavewealreadyseenhappeninthepornindustry?Yo{u}^{\prime }vegotAIavatargirlswhoare,youknow,peoplearespinninguptheseAIavatars.Theyhaveanarmyof100girlsorguys,Ido{n}^{\prime }tknowwhateveryourflavoris,right?Oraliens.Imean,again,whateveryouwant.Wherepeople,and{I}^{\prime }mnotsayinggoodorbad,I^{\prime }mjustsayingpureeconomics,right?Wheretheydo{n}^{\prime }thavetodealwiththedramaassociatedwith,theydo{n}^{\prime }thavetofilmthem,theydo{n}^{\prime }thavetogivethem,theyjustmakevideos,theyrenderthem,theysendthemnow,theyhavechatsthatisreallyjustachatbottha{t}^{\prime }sgoingbackandforthtosomeoftha{t}^{\prime }sbeentrainedon10,000pornrelatedconversationsandpeoplepayforthem.AndsowhatIbelieveisgoingtohappeninthefuture.Ibelievethathumanswillneedaplacetolive.Ibelievetheywillneedfoodtoeat.Ibelievethattheywillhavethingstheyneedtodowiththeirtimeforentertainment.IbelievethoseareindustriesthatIwouldabsolutelysaylikethesethingswillnotchange.Now,whichonewins,whoknows?Butthoseindustries,Ithinkwillexist.Andthen{I}^{\prime }llgiveyoumyhelloutofhand,helloutofhandbasketframe.Sowhatishaving?Ifther{e}^{\prime }saworldwhereeverythinggoestoshit,thenitdoes{n}^{\prime }treallymatter,right?AndsoIhavetowalkmyselfbackoffoftheapocalypticangleoflike,okay,well,ifallofthesethingseventuallydisruptandther{e}^{\prime }sno,andther{e}^{\prime }sapermanentunderclassandnoonehasanymoney,andther{e}^{\prime }sonlyaselectfewwhoactuallyleanedintotechnologytoacquireallthewealthintheworld.Ifthatweretohappen,youknow,i{t}^{\prime }sallgoingtobeanarchy.MaybeIdo{n}^{\prime }tknow,butIjustprefertoexistinaworldwhere,youknow,I^{\prime }mhopingforthebest,preparingfortheworst,butIamabsolutelyhopingforthebest.AndIthinkinthehelloutofhandbasketworld,noneofitwillmatter.Notforsunshineandrain,justbeanall-weathertypeofperson.AndIthinkifyoudothat,yo{u}^{\prime }llgiveyourselfthebestchanceatsucceedingwhateverthenextseasonlookslike,and{I}^{\prime }llgiveyouafinalkindofthoughtexperimentthatmightbehelpfulforyou.SoIreadthisonaBrianJohnsonpostfromBlueprint,ifyo{u}^{\prime }veheardofhim,h{e}^{\prime }sthelong-geverguy.Hesaid,whatpeopledonotrealizeisthatthe{y}^{\prime }vebeentrainingtheirentirelivestoswim.Andyouthinkthatyoucanswiminalltypesofweather,andyougettobecomeabetterandbetterswimmer,right?Andyouknow,ther{e}^{\prime }swavescrashingandyo{u}^{\prime }relike,no,yougofrominapooloralappooltoalaketoeventuallyyo{u}^{\prime }reswimmingoffthecoasttoeventuallyyo{u}^{\prime }refree,freeoceanswimmingfrombordercountrytothenextbordercountry,right?I{t}^{\prime }sacrazylevel.Hesaid,butthechangetha{t}^{\prime }sabouttohappenisaphaseshiftwhereyo{u}^{\prime }reswimming,butthenallofasuddenthewaterboilsandnowyo{u}^{\prime }reingasbecausethewaterallevaporatedandyo{u}^{\prime }reflappingyourarmsanditdoes{n}^{\prime }tmatterhowgoodofaswimmeryouare,thefundamentalphysicsoftheenvironmentwillhavechanged.Andsothatisthechangethatw{e}^{\prime }reontheprecipiceof.Now,hopefullythiswasnotadoomandgloombecauseIactuallyseethistremendousopportunitybecausehumansareslowtoadaptingeneral.Sowhatdoesthatmean?Firstoff,ifyo{u}^{\prime }rewatchingthis,yo{u}^{\prime }realreadyprobablyhadmostpeopleanywaysbecausemostpeoplejustexist,puttheirheadinthedirt.Ther{e}^{\prime }ssomanypeopleoverage50thatarelike,I^{\prime }mtoldforthisshitandguesswhat?Theygotallthemoney.Andsowha{t}^{\prime }sreallyinterestingisthatallthepeoplegotallthemoneyaregoingtoquicklyrealizethati{t}^{\prime }sgoingtogosomewhereelse,whichisnottothembecausetheydidnotadapt.Sotha{t}^{\prime }sabigopportunity.Ther{e}^{\prime }salsoahugeopportunitytoobviouslygoingtoregularbusinessesandautomatingandportionsoftheirwork.ButwhenIsaidhumansareslowtoadapt,italsomeanstheirpricesensitivityisalsoslowtoadapt.Meaningifpeopleareusedtopaying$2,000 a month or something, that embedded in their price is the typical costs of labor. And so if you can still charge that $2,000priceforwhateveritis,right?Andinsteadofitcostingyou$500 a month, it costs you $50amonthor$5 a month. The margin number one that you can earn is tremendous. But second and more importantly, the amount of operational leverage you have, meaning the amount of people per dollar of additional revenue you need to create goes down dramatically. As then one person not can bring millions and millions in revenue in, it becomes much easier to scale because one of the biggest costs of scaling is just the coordination between humans. And so what I would encourage you to do is you’re like, okay, I heard all this stuff. I feel motivated to do something. What should I do? This is what I’m motivated to do. Write down a list of what you do every day. And I’m saying at the most granular level, you respond to emails. You respond to Slack messages. Maybe you make content. Maybe you make ads. You run ads. You have to separate these out into individual titles. What’s the task? Right? Don’t think it… Don’t think it chunked up. I run ads. It’s like, yeah, there’s a lot of stuff underneath of that. You make campaigns. You set budgets. You analyze results. You make the creative. You write copy. You test different landing pages. You test different headlines on the pages. There’s lots of things that are underneath of that bucketed term of like, I run ads, right? Take all of the tasks and then look at those tasks and take the first one and put it into AI and say, help me automate this. What stuff did you take? It’ll give you a list and then take the first thing on the list and do it. If you get stuck, here’s a little pro tip. And shot your screen and put it in and say, what do I do now? And it’ll tell you. And then screenshot the next one. Say, what do I do now? And it’ll tell you. Like, everyone now, here’s the craziest thing of all is everyone has an AI tutor at their fingertips that you’re just not using. So with that, this is the type of stuff that we were obviously actively working on inside of our ACU Vantage community. So if you are a million dollar plus business owner, we’re talking about the stuff that we’re doing right now every day inside of ACQ and obviously we have an AI product that we’ve been training for years now. We also have like a salesman that we’ve been training. We’ve got a lot of stuff that we’ve been doing and keeping more or less behind, you know, behind closed doors if you will, capitalizing an opportunity if you will, but you can go check that out. I’ll have a link below the thing. Maybe it’s on the screen, whatever. But with that, peace and blessings be upon you in your bloodline. And I wish you the absolute best and I hope you were in the permanent upper class and not permanent underclass in the world that comes.

Links

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