Quartz 4

Alex Hormozi reagiert auf seine ersten Videos – 10 Jahre Rückblick

9 min read

Alex Hormozi reagiert auf seine ersten Videos – 10 Jahre Rückblick

Haupterkenntnis: Execution schlägt Planung: Wer einfach anfängt – auch unperfekt –, baut schneller echte Erfahrung auf als wer endlos plant.

Creator: Alex Hormozi
Branche: Business
Bereich: Mindset

Tags: alex-hormozi, execution, anfaenger-content, rueckblick, gym-business, planung-vs-umsetzung, entrepreneurship, selbstreflexion

Kurzbeschreibung

Alex Hormozi schaut auf seine ersten Videos aus der Gym-Phase zurück und kommentiert sie mit Humor und echten Learnings – darunter frühe Sales-Taktiken und seine Kernthese: Einfach anfangen schlägt perfekte Planung.

Langbeschreibung

Das Video zeigt Ausschnitte aus Hormozis frühesten Inhalten – teils ohne Shirt, teils mit holprigem Audio – aus seiner Zeit als Gym-Owner von United Fitness. Er kommentiert die Clips live mit Lachen und Selbstironie. Inhaltlich blitzt sein frühes Denken durch: Kunden finden, ihnen einen klaren Nutzen versprechen und liefern – so entstand sein erstes Gym-Launch-Service fast zufällig. Sein Kernargument damals wie heute: Kein Plan überlebt den ersten Kontakt mit der Realität (Moltke-Zitat), also einfach starten und iterieren. Am Ende des Videos ein aktueller CTA zu seinen drei Büchern über School.

Stichpunkte

  • Hormozi zeigt seine aller­ersten Videos (Fitness-Gym-Ära, ca. 2013–2016)
  • Frühe Sales-Logik: Kunden einen klaren Nutzen versprechen, bevor das Produkt fertig ist – “fire, aim, ready”
  • Gym-Launch-Service entstand spontan: Jemand bat ihn darum, er sagte zu, lieferte, daraus wurde ein Business
  • Kernthese: Planung ist zweitrangig – Execution ist alles; kein Plan überlebt ersten Kontakt mit dem Markt (Moltke)
  • Selbstironie über unprofessionelle Produktionsqualität – implizite Botschaft: Qualität ist kein Hindernis für den Start
  • Aktueller Plug: 3 Bücher + 30 Tage School für ~16 USD (Verlustgeschäft als Lead-Gen)

Zitate

“No plan survives first contact with the enemy.” (Moltke, zitiert von Hormozi) “I’ll just help you make more money at your gym.” – wie sein erstes bezahltes Consulting-Angebot entstand

Action Items

  • Starte dein Angebot/Produkt, bevor es “fertig” ist – finde einen ersten Kunden und liefere
  • Versprich einen konkreten Nutzen, nicht ein perfektes Produkt
  • Überanalysiere deinen Plan nicht – er wird sich sowieso ändern, sobald du anfängst

Full Transcript

  • This video that you’re going to see, just took off on a highlights channel, and it was basically me watching old clips of my own content like 10, 13 years ago. Enjoy.
  • Hey guys, thanks so much for opting in and taking control. All right, so what we’re looking for is people who are super motivated to take our free six week challenge. But we don’t just take anyone, we take people who are really motivated and who demonstrated that by their actions. All right, so right now you’re actually receiving an email from me.
  • Hey guys, and then your next installment of the Mind Game series, I just want to talk about love versus discipline. And it’s a topic that I feel like gets totally misconstrued within the fitness industry because trainers are so important.
  • You got a great achievement to get through it. Like, you know, he does 10 more reps, we’ll succeed. And, you know, eat, clean, or die trying. And like all those like fitness memes, like they’re great and whatnot, it’s awesome on them.
  • Dude, this one, this one I’m, I didn’t even put a shirt on, and it’s a video. And I don’t look good. (laughing)
  • Hey guys, welcome, okay. So, measuring yourself is a really important thing that’s got to be programmed so that you can make it justice to your own plan. Make sense. You want to track as many variables as you possibly can. Just for that, it’s not because you want to see.
  • What?
  • It was a recording time.
  • I don’t know. (laughing)
  • Oh, trainer, like I can’t idea.
  • Hey guys, welcome back. I wanted to report on more video because I love you a lot. And because people ask them really good questions about bilateral impedance, okay. Body fat measuring machines, the two that we have. And I want to explain a little bit more because the water fluctuation video today explains a little bit about how we store water in our muscles and our liver, et cetera. So, the way that this machine works, let me show you, let’s go. This one, you’ve seen this before. And then the handheld machine that we have the gym, is that it’s bilateral impedance, so it does is it actually sends a little electric shock through you. And then it measures.
  • That’s what I get. (laughing)
  • Oh. Are you tired of fitness places that don’t make you have fun or give you the results you want when the United Fitness is ready to change that? And you know how? We’re gonna have you lifting weights. We’re gonna have you following custom nutrition plates in color.
  • Hi guys, I’m Alex and I’m the owner of United Fitness. So welcome to our family. Thank you for the opportunity to earn your business. So I just wanna tell you a little bit more about what we do. United Fitness, we strive to be the leading body and life transformation business out there for men and women who want to.
  • That’s so fucking tough.
  • Hey dudes, good morning. I hope everyone’s crushing their roles and the cops are what they want. I was just, I’ve just been a part of a bunch of masterminds recently and with the little campaign that we got going on here in DC, I’m actually driving in right now. I was just, I was kind of thinking about some stuff ‘cause planning versus executing, you know, should you do it? It just, it becomes abundantly clear if you start sitting in on like higher income type circles of people who are doing really well and we’re really achieving things is that, a lot of times it’s like there’s no secret. It’s just how many people like, to what extent you’re executing? Like that’s it, you know, you sit out with plan and then you execute and the thing is like that plan doesn’t need to be really, really detailed and most of the time it’s because our social camera it’s a, there’s a German general but what he said was no plan survives first contact with the enemy. And so I’m not saying like, we know what you’re doing is the enemy or who you’re working with is the enemy but you’re going to change it the moment you actually start doing something so just don’t obsess over about it. Like don’t over analyze because it’s just not going to even be what you think it is anyways. You know, like I changed my mind. I didn’t always make it this far. Before I finally figured out what was working and I’m, I guarantee you it wasn’t, like I wouldn’t have figured it out unless I like actually just did it and had people, you know, to actually train. So pretty, just a, just something to like, I guess take into consideration.
  • Dude, we’re halfway through the video and that sounds like I’m rapping. Like if you’re trying to build something or trying to make a new product, you’re trying to make a new service or if you’ve got how to launch it. A lot of times just find the customer, sell them when they fact that you’re going to help them in some meaningful way.
  • Okay.
  • And that you’re not going to leave until they’re satisfied with, like that you, like me and me help them.
  • It’s a good way.
  • Two to half minutes to get there.
  • I’ve recently started a different service where I actually help gyms launch. And I just do it for free. I go in and I just launch the gyms. And basically we just kind of split up what I can bring in for the gym. And before I actually had the service, someone was a song speak and they were like, dude, can you like, just can I buy something from you? And I was like, sure, like, I don’t know. Like, just like how much is it going to be? I was like, I don’t know, we’ll figure it out. And so I ended up just going out, but I promised like, I’ll just help you make more money at your gym. And he was like, cool, like just sign me up. So it’s like the weirdest part of you to say I’ve ever done from the stage. But you always all that to say, it’s actually sprouted the entire new business. And a lot of that happened just in the last month by launching three different gyms this month. Kind of going fire ain’t ready. Like, I’ll go in and I know that I can deliver value and help you make more money and help you operate, you know, more leanly. And so yeah, so anyway, sorry if there’s something everyone’s eyes, but I hope everyone’s a freaking question through goals and I will talk to you guys soon. Easy, bye.
  • Hey guys, real quick, many of you guys are getting started in business and don’t know, but other entrepreneurs have already tried to help. And so 3.6 million copies were donated by other entrepreneurs in my book launch and I’m donating these books as well. And so if you’re starting in business and you would like the ultimate business back back, all three books, this one shows you how to figure out what to sell, this shows you how to get people to find out about it. And this one shows you how to make money from it. When you have all three, you can actually get started. All right, on top of that, if 30 days of school that you can get absolutely free and all of this, including the books, including school, including shipping is 16 bucks.
  • Yeah.
  • Like we lose money on this. So go grab it, it’s the ultimate thing I can give you, my gift, enjoy, if you go there and it shut down, it’s ‘cause we ran out, but as long as the link still works, there’s books.

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